Project

Music event branding and identity design for AIGA Santa Barbara’s “The Art of Music: Translating Sound to Sight,” a superstar discussion panel dedicated to album art, gig posters, illustration and more. Several panelists proudly hailed from the classic rock era, so we created an event branding identity based on contemporary imagery from psychedelic ’60s and ’70s rock festivals, applying it to print, digital, and other clever collateral playing on rock nostalgia.

Components

Branding: visual identity

Print: album sleeve sized promotional poster, save-the-date card

Fabrication: custom guitar picks

Digital: live recording for Soundcloud, website & social media graphics, email graphics

AIGA Santa Barbara “The Art of Music” Event Branding

Print and digital event collateral design for a panel discussing album covers and posters.

ServicesBranding, Print, Fabrication, DigitalClientAIGA Santa BarbaraYear2014Linksantabarbara.aiga.org

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