Project

This collaboration with local design and startup nonprofits was an event dedicated to improving website conversion rates with best practices for copywriting and design. To promote it, we created a comprehensive set of digital artwork assets for multiple platforms. The event promotion design was created to match the presenters’ slide deck identity, and deployed as the main event website imagery, social media campaigns (Facebook, Twitter, and Instagram), email campaigns (Mailchimp), and audio archive imagery (SoundCloud).

Components

Branding: visual identity

Digital: presentation deck, website imagery, social media campaigns, email promotion

Audio/Video: SoundCloud recording, interview clips, video documentation

AIGA Santa Barbara “Convert Like Crazy” Event Promotion Design

Collaboration with local design and startup nonprofits on an event dedicated to improving website conversion rates with best practices for copywriting and design.

ClientAIGA Santa Barbara and StartupSBServicesBranding, Digital, AudioYear2016Linksantabarbara.aiga.org

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