Project

Branding for a political action committee focusing on women’s issues in Louisiana. The PAC’s goal is to become a network that immediately activates politically moderate and progressive followers to take immediate action when needed in the state legislature or local governments.

The visual identity needed to balance boldness with soft colors and delicate elements: forward-thinking, woman-centric design without being either radical or pandering. We also set up and pre-loaded their organization Canva account, so their social media team could create and deploy graphics at a moment’s notice.

Components

Branding: logo, secondary branding, brand guide

Print: flier, website mockup

Digital: presentation deck, social graphics (Facebook, Twitter, Youtube), Canva setup and styling

Branding for a political action committee focusing on women’s issues in Louisiana.

ClientIgnite For ChangeAgencyRagusa ConsultingServicesBranding, Print, DigitalYear2016Linkigniteforchange.org

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