Project

Brand identity design combining original illustration and existing imagery. After 15 years on the job, Oniracom’s elephant logo felt a bit tired, so when the creative agency pivoted to new clientele and operations, their mascot needed a refresh.

We illustrated a new pachyderm that kept much of the previous look (including the distinctive wordmark), adjusted the overall color palette, and then expanded that new identity to a brand style guide, stationery, merchandise, apparel, and anywhere the logo appeared online.

Components

Branding: logo, style guide

Print: business cards, stickers

Fabrication: t-shirts, table throw

Oniracom Brand Identity Design

Brand identity refresh via illustration, deployed as both print and digital collateral, for a Santa Barbara-based creative agency.

ClientOniracomAgencyOniracomServicesBranding, Print, Identity, IllustrationYear2016Linkoniracom.com

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