Brand identity creation via an original illustration set. Punchline specializes in humor-based conversion copy for landing pages, emails, and ads. Obviously their branding had to be a knockout, so we developed imagery that conveys Punchline’s value with flash and fun. It appears on print collateral and throughout the website, with icons representing different services. In our favorite piece of collateral, the client attached a mini rubber chicken keychain to each business card for a particular conference.


Branding: logo, 15+ illustrated icons.

Print: business cards


“What sets Julia leagues ahead of other designers is her uncanny ability to listen to what you want, ask questions and give advice you hadn’t even considered, and then absolutely NAIL the brief on her first try. She intuitively pulls from her giant mental library of visual styles to create something that’s unique and feels like you. (And in the exceeeeedingly rare event you have a revision request, she’ll handle it quickly and gracefully.) She is the best designer I have ever worked with—and I’ve worked with oodles.”

Lianna Patch
Conversion Copywriter, Punchline Conversion Copywriting

Punchline Conversion Copywriting Brand Identity

Brand identity creation via illustration, deployed as both print and digital collateral, for a humor-based conversion copywriter

ServicesBranding, Identity, IllustrationClientPunchline Conversion

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